Digital Marketing is an increasingly popular form of promotion that allows organizations to target a specific and niche audience with precision. Unlike traditional forms of promotion such as billboards and magazine ads, digital marketing can be measured and adjusted as necessary for maximum effectiveness.
Financial companies can send emails with special offers directly to those who have shown an interest in life insurance policies, to determine which strategies work most efficiently. This allows the organization to measure which efforts work the best.
Video Marketing
Video marketing should not exist in a vacuum; rather, it should be closely aligned with predetermined business goals and KPIs to ensure creative tasks such as producing and distributing video content don’t feel like extra work; they become integral parts of achieving overall business objectives.
Create awareness videos that introduce visitors to your product features or company story. These types of videos encourage them to explore further via social media channels.
Create educational content to demonstrate your expertise and establish yourself as an industry thought leader. Informing customers will likely make more purchases from you; educational videos also allow for tracking and analytics built into platforms such as Wistia or Pardot so leads can be tracked, scored, segmented and assigned directly to sales reps for follow up.
Metaverse
The metaverse is an immersive virtual world in which brands can connect with their audiences in new and engaging ways, providing businesses with increased brand recognition, user engagement and revenue streams. This technology can bring businesses many benefits that go far beyond increased brand awareness or user engagement alone.
Some companies have already begun taking advantage of the metaverse. Coca-Cola created video games and events centered on its products for users to interact with them directly; IKEA made use of metaversals so customers could try them in their home environment before making a purchase decision.
Businesses can utilize the metaverse to promote their brand using virtual billboards and events, creating digital collectibles like non-fungible tokens (NFTs), which act like virtual coins that represent art pieces, songs or real estate assets.
Chatbots
Businesses use chatbots to aid customer support and facilitate e-commerce transactions. These menu-driven bots present users with questions that provide a path towards reaching an ideal answer; conversely, they’re effective for conducting surveys and qualifying leads based on responses.
More advanced bots utilize natural language processing and machine learning to understand user inquiries better, recall information from previous interactions with that same user and provide more accurate responses – ultimately improving user experiences. Predictive chatbots often require too much data and expensive intelligent models in order to function optimally – prohibitively so for small businesses. Declarative bots on the other hand, are designed for specific tasks and more cost-effective implementation solutions.
Augmented Reality
Augmented reality (AR) augments reality by overlaying digital information over physical reality, making it more interesting and interactive. AR applications range from eCommerce, home design and industrial manufacturing.
Ikea utilizes AR to place 3D models of furniture directly in customer homes so they can get a sense of how everything will look and fit, which can be especially helpful for customers buying online who cannot visit a physical store directly.
AR has become an invaluable asset in industrial settings, enhancing product development, quality control and training. Lee Company found AR to be particularly beneficial when deployed to assist field technicians with installations and repairs; their field technicians saw significant productivity increases as well as cost reduction by eliminating repeated visits and costly mistakes.
