In the modern world, digital marketing is crucial for your business to succeed. The key is to be consistent and to stand out from the competition. Luckily, there are strategies you are able to implement to build your brand and increase your sales.
One of the most exciting new trends is video content like YouTube Shorts and Tik Tok. Fortunately, we have made a video marketing guide for small businesses to give you a head start. However, it should just be one part of your whole strategy.
Below are the main pillars of a successful digital marketing plan.
SEO
Search Engine Optimisation is the most important aspect online for building your brand and gaining traffic. It’s essentially utilizing different strategies so your website will rank on Google for specific keywords. It’s all free and you are looking to be on the first page, seen as organic.
Notably, it also takes into account localization, so you’re mainly competing with your geographical competition. So, for example, if an Indian was to search “best VPNs” on Google, the most relevant content will show in a particular region.
Google is now the first method when someone is searching for something. As the reach is global, the results are informative. For example, as gambling is prohibited in the Middle East when Qatari users search “betting sites in Qatar” often comparison sites will show in the results.
These sites help Qatari players bet legally and advise on the use of VPNs. In addition, on the page, players can access betting sites globally, that support English and Arabic language. More so, Arabs are able to read reviews on each sportsbook and claim a generous welcome bonus to get started.
There are many different factors involved in SEO, which can be mainly broken down into on-page and off-the-page. The best place to learn about it is YouTube, where there are many tutorials on how to optimize your site.
Social Media
In the past decade, social media has usurped the legacy media like newspapers and TV. It’s never been easier to get your message out to the world and build an audience. Nowadays there are many social media sites you are able to take advantage of, but at first, keep it simple.
This means only having 3 – 4 accounts maximum, otherwise, you might get overwhelmed. Different sites have different audiences and users, and you need to decide which ones are useful to your brand. It’s advisable to always start with a Facebook page because it’s the most popular and easiest to configure.
Depending on your business, you should have an Instagram and Tik Tok. This is because image and video content has become popular in recent years. When you do decide on your accounts, you need to make a strategy on what type of content you post, and more importantly how often. The key is consistency, if you post every day for a year, you will gain followers.
You are even able to take advantage of social media scheduling tools that will post to many different accounts. It’s a good idea, as it keeps it simple and saves plenty of time.
Guest Posting
One terrific way to build your audience is to write guest posts for other sites in your niche. If you do not have a large audience, you are able to utilize someone else’s, provided you make engaging content.
As content is the king of the internet, everyone – no matter how big or small needs it. Moreover, it’s a continual process, so try contacting big names in your niche and offer to provide them with articles or videos for free.
If you prefer not to write or make videos, you can also appear on podcasts. If you have expertise on something and wish to share it with the world, appearing on podcasts is a tremendous idea to advertise your business. If you are lucky to join someone with a big name, where plenty of people are listening, you can upsell your website or social media account.
Conclusion
Digital marketing is simple, but not easy. The crucial aspect is to be original and unique, and this makes you stand out from the crowd. At first, you will not get many clicks and views, but if you keep going, you’ll reap the rewards.
